LaGuardia Central Terminal B

Collaborators // Jennifer Vandersteen // Lisa Parisi // Cory McLitus

LaGuardia Airport, was undergoing a historic rebuild while the old terminal remained operational. With multiple stakeholders involved, passengers needed a trusted source of information about the project, and the terminal required a unique identity to distinguish itself from other entities.

We created a clear transitionary brand with a logo, brand guidelines, color systems, icons, and illustrations. This included a comprehensive airport map to guide passengers through the construction process, ensuring effective communication throughout.